Metaphors: COLOMBIAN HAMMOCKS ARE GOLDEN PETALS

Hello everyone,

Today I will discuss a very interesting topic, which combines psychology with the language through imagination. At issue are the metaphors. To start, what's a metaphor?

A metaphor is a figure of speech that speakers and writers use in which a word or phrase that denotes a certain object or idea is applied to another word or phrase to imply some similarity between them(How to study. 2010)

That is to say that a metaphor is a kind of comparison in which two things that are not alike in most ways are similar in one important way. (RHL School. 2010)

Clear examples of metaphors could be:

Your eyes are stars (Which means that her eyes are bright)

Your teeth are ivory (Which means that her teethes are really white)

Your lips are flowers(Which means that her lips are soft and perfumed)

The intention of this post is to create a good metaphor that is going to be applied to the promotion of a good or service.

The product I will use is ”Colombian Hammocks”

“COLOMBIAN HAMMOCKS ARE GOLDEN PETALS”

This sentence seeks to give a very attractive image to the product, because consumers will feel curious about a commodity that can have the strength and beauty of gold, with the softness and delicacy of a petal.

In the mind of the guest will be the idea of a product very soft, beautiful and colorful. With all the quality and the seal, of the Colombian products.

Strategy:

The strategy to enter new foreign markets has a lot to do with this metaphor, which is going to be the image of the company while it is well recognized and creates customer royalty.

-The product will be commercialized in a web page that must include the metaphor.

- The Hammocks are going to be designed only one time per collection, to assure exclusivity the company will only sell the same product in the same country 5 times.

- The curiosity of using a new product will be taken in advantage with aggressive advertising campaigns.

- The web page will be full of images and photos of the product

Bibliography:

RHL School. Metaphors. march 1999. Disponible [Online]: http://www.rhlschool.com/eng3n26.htm

Images taken from:

http://www.jardineria.pro/tag/regalar-plantas

http://opcionlibros.blogspot.com/

http://www.artesaniasmorroco.com/index.php?cPath=25&osCsid=9e72ebd307c9185692b8fe5d24ed80be

http://blogs.deia.com/inutilmanual/

Comments

Looking for a constructive critique to our classmates here I post me five comments to others blogs:

- Valentina Valencia BLog. Click HERE

hello Velentina ,

I love the way you explain the effect. Based on historical grounds it is easier to understand any theory. The example is great, so creative and moving. Those who have seen the movie certainly understand clearly how the effect is applied there. The encouragement of a child does bring up any parent.

I believe that relating this movie with the theory of which we spoke was very creative.

I recommend you take a look at my blog, you will find a vidio that clearly illustrates this effect.

- Natalia Toro Blog: Click HERE

Hello Natalia,

Great example, Pygamlion effect as a way to get what you expect is explained clearly with your example. In other blogs, including mine I have read a lot of examples using kids and teachers. With your post it is shown that this effect, when used properly, can produce excellent results within organizations. As the Ritz Carlton Hotel did, many other organizations should follow the example and use this kind of practice among workers especially those in positions related with customer service.

- Juliana martinez Blog: Click HERE

Hi Juliana,

I really enjoy your blog. I liked the example you used because it is very similar to the example that I use for my blog (which among other things I recommend you visit) I can not believe that the academic development of children can be affected that much by factors that could be considered as arbitrary for anyone.

The part I liked most of the post is the definition of four key factors exposed by Rosenthal. Those drivers of the pygamalion effect, give us great tools that are very useful in order to understand the way pygamlion effect works.

-Nicolas Arrazola Chalid Blog: Click HERE

Hello Nicolas,

The explanation of the effect is very clear, However, I think that the example you use is one of the best that I have read, after having developed a number of investigations on this subject, even I can not believe how important incentives are for a human beings.

I believe that we as future managers must learn to apply the Pygmalion effect within the organizations.

- Juan Camilos Vanegas Blog: Click HERE

Comment:

Hello Juan,

I enjoyed visiting all the blogs that you recommend, I find it a very productive exercise to set aside personal interests and leave open the possibility that those who follow you or the readers of your posts, can also enjoy the knowledge exposed by others.

Of your recommendations my favorite was the fist one. EcoPlaneta, it talks about climate change, a subject we all should care. I will begin using that blog a lot beacuse I am developing a research of green practices among colombian companies. Thanks for the information.

Images taken from:

http://www.taringa.net/posts/downloads/4126946/Folder-2-ISO-Crea-un-ISO-desde-una-carpeta.html

http://freelancewritinggigs.com/networkblogging/10-ever-so-helpful-lessons-in-blog-comment-etiquette/